Search Engine Optimization (SEO)

SEO is an acronym for "search engine optimization". Optimizing a website for search engines means designing and promoting it in an effective way, so that the website is easily found in a search engine. The goal of optimizing a website is to have it appear as one of the top results, or even better, the top result for a specific search query. How well your website is optimized is always relative to specific search terms, since web users search for specific words.

Course Goals

  1. Understand SEO basic concepts.

Online Course

Course curriculum is available online in 2 versions:


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Course Survey

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Michael Riegner,
Feb 17, 2010, 3:23 PM
Michael Riegner,
Feb 17, 2010, 3:24 PM